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Research papers

Sweden

This paper briefly describes a continuous market information system for the travel industry in Sweden and shows various applications and usage possibilities. The paper shows how the system can be used to monitor basic market volumes as number of...

Catalogue: ESOMAR Congress 1989
Authors: Bengt Sahlberg, Par Källeskog
Company: Burke, Inc.
September 15, 1989
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Citation

Sahlberg and Källeskog (1989a, September 15). Sweden. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sweden


Research papers

A state-of-the-art eye movement research

Eye movement research has been used in Marketing Research for many years. However, recent advancements in fiber optics, digital processing and advanced electronics have made possible giant steps forward from the old days of "eye cameras". Burke...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Authors: Lynn Y.S. Lin, Par Källeskog, Nick Calo
Company: Burke, Inc.
June 15, 1984
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Citation

Lin, Källeskog and Calo (1984a, June 15). A state-of-the-art eye movement research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-state-of-the-art-eye-movement-research